Social Marketing to Protect the Environment Dawn Loombe Whether analyzing popular rumors about

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Social Marketing to Protect the Environment Dawn Loombe Whether analyzing popular rumors aboutSocial marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then